X to Offer Financial and Streaming Services in 2025, CEO Announces
X (formerly Twitter) is set to expand its offerings beyond social media in 2025. This move is under the leadership of CEO Linda Yaccarino. The company announced plans to launch X Money and X TV. This marks a significant step towards its ambition of becoming an “everything app.” It aims to compete with platforms like China’s WeChat.
Yaccarino revealed these plans in a post on X, extending New Year’s greetings to users. She emphasized the company’s commitment to empowering users to become the media and connecting them “in ways never thought possible.”
Beyond Social Media:
The introduction of X Money and X TV signifies a major shift in X’s focus. These new services will offer users a wider range of functionalities, moving beyond traditional social media interactions.
Grok Improvements:
The company also plans to enhance Grok, its AI chatbot, in the coming year. This aligns with the company’s broader vision, outlined by Yaccarino during the rebranding from Twitter to X in 2023. This rebranding brought about significant changes. The traditional verification system was removed. X Premium was introduced. The iconic bird logo was replaced with an “X” symbol.
The “Everything App” Vision:
X’s ambition to become an “everything app” shows a growing trend in the tech industry. Companies want to offer users a comprehensive suite of services within a single platform. This strategy aims to increase user engagement and loyalty while creating new revenue streams.
Looking Ahead:
The introduction of X Money and X TV marks the beginning of a new chapter for the platform. Planned improvements to Grok also contribute to this transition. As X continues to evolve, it will be interesting to see how users receive these new services. Their impact on the competitive landscape of social media and technology will also be notable.
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