India’s Tablet Market Sees Significant Growth in 2024
India’s tablet market witnessed a remarkable 42.8 percent year-over-year (YoY) growth in 2024, with shipments reaching 5.73 million units, according to a report by International Data Corporation (IDC). The growth surge can be linked to the rising prices of notebook PCs. Also, the improving features of Android tablets make them an attractive option. Consumers seek productivity and entertainment solutions.
Key Drivers of Growth
The consumer segment played a significant role in driving growth, with a 19.2 percent YoY increase in 2024, driven by strong eTailer promotions, discounts, and cashback offers. Samsung led the eTailer channel with a 24.4 percent share, while the commercial tablet segment saw a 69.7 percent YoY growth, despite a decline in the Very Large business (VLB) segment.
Segment-Wise Growth
- Detachable and Slate Tablets: Grew by 30 percent and 47.2 percent YoY in 2024, respectively.
- Education Segment: Saw a remarkable 104.5 percent YoY growth, driven by increased government-funded education projects.
Market Leadership
Samsung topped the tablet market in India with a 42.6 percent share in 2024, leading in both commercial and consumer segments ¹. Acer Group, Apple, Lenovo, and Xiaomi followed, with market shares of 18.7 percent, 11 percent, and 9 percent, respectively.
Challenges and Opportunities
The tablet market in India witnessed significant growth in 2024. However, it also faced challenges. There was a 17 percent YoY drop in Q4 2024 due to delays in government manifesto deals. However, the market is expected to continue its upward trajectory in the coming years. This is due to the increasing demand for tablets. The growing presence of eTailers is also a contributing factor.
Tech Newsroom 24/7 