Spotify Launches Ad Exchange Platform and AI Tools in India
Spotify has introduced its Spotify Ad Exchange (SAX) platform and advertiser-focused artificial intelligence (AI) tools in India. The new services were launched globally just a week ago.
What is SAX?
SAX is a programmatic ad platform that automates ad buying and placement. It offers full addressability and performance measurement capabilities to advertisers.
Key Features of SAX
- Real-time bidding for ad space
- Integration with Google Display & Video 360, Magnite, and The Trade Desk
- Access to Spotify’s suite of audio, video, and display ads
- Ability to track ad reach and results
Generative AI Ads
Spotify is also launching Generative AI Ads, which allows advertisers to generate script and voiceovers using AI. This tool is available within the Ads Manager platform and is free to use.
Benefits for Advertisers
- Increased ad reach and performance
- Ability to create scalable audio ads
- Reduced ad repetition and brand fatigue
Results from Internal Analysis
Spotify’s internal analysis found that the SAX platform led to an average incremental reach of 11.5% without increasing media spending. The platform maximizes unique reach and reduces ad repetition.
Future Plans
Spotify plans to add podcast ads to its offerings soon. The company aims to help advertisers find their target audience and track results across multiple media ecosystems.
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