Zee5 Launches FAST Channels in Partnership with Amagi
Zee5 has partnered with Amagi Media Labs to launch Free Ad-Supported Streaming Television (FAST) channels in India. The service will offer ad-supported content for free.
Launch Timeline
Zee5 will launch its FAST channels in August. This move aims to provide a traditional TV-like viewing experience.
Market Potential
The FAST sector is expected to grow at an annual rate of 12.67% from 2025 to 2030. The market is estimated to reach $194.71 million in 2025.
Competition
Zee5 is not the first player in the FAST market. Existing players like Roku Channel and Plex have a substantial presence.
Benefits
The partnership will strengthen Zee5’s Connected TV service. It will offer a range of content, including movies and series, on connected devices and smart TVs.
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