Amazon Introduces Alexa+ for Fire TV
Amazon has launched a new Alexa+ feature. It allows Fire TV users to jump to specific scenes. Viewers only need to describe the moment aloud.
How It Works
- Alexa+ understands natural language.
- It can recognize character names, quotes, and locations.
- Users can say “the card scene in Love Actually” or “the boulder chase in Raiders of the Lost Ark.”
- The system can identify movies even without the title.
Technology Behind It
- Fire TV uses Prime Video’s X-Ray metadata.
- X-Ray maps scenes to cast, songs, and details.
- Alexa+ applies AI models like Amazon Nova and Anthropic Claude.
- Spoken requests are matched to exact time codes.
- This makes navigation faster and easier.
Availability
- The feature supports thousands of Prime Video movies.
- Tens of thousands of scenes are indexed.
- Works with Prime membership titles, rentals, and purchases.
- Amazon plans to expand to more movies and shows.
- No on-screen indicator exists yet.
- The company says the easiest way is to ask Alexa+.
Extra Features
- Alexa+ can answer questions about actors and soundtracks.
- It can provide behind-the-scenes details.
- During live sports, it gives scores, player info, and highlights.
- All features use the same AI foundation.
Amazon is positioning Alexa+ as a smarter voice assistant. It simplifies entertainment and enhances Fire TV experiences.
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