Razer Enters AI Devices Market With Project Ava, an AI-Powered Holographic Companion, at CES 2026

Gaming hardware giant Razer has officially stepped into the artificial intelligence (AI) devices segment.
At CES 2026, the California-based company unveiled Project Ava. It is a futuristic AI-powered holographic desktop companion. This device is designed to merge virtual intelligence with physical presence.

According to Razer, the new device aims to bridge the gap between virtual assistance and real-world companionship.

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Razer Project Ava: What Is It?

Razer describes Project Ava as an “all-in-one AI companion.”
It combines a voice-based AI chatbot with a physical holographic display. This combination creates what the company calls a “digital partner that lives right alongside the user.”

The most striking feature is its miniature 3D digital avatar. It responds in real time to voice, movement, and on-screen activity.

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Design and Avatars

• Cylindrical body with transparent glass-like walls
• A 5.5-inch 3D holographic avatar appears inside the device
• Six selectable characters:
  • Ava — calm energy-based personality
  • Kira — supportive anime companion
  • Zane — gaming wingman
  • Faker — e-sports expert
  • Sao — K-pop inspired character
  • One additional anime-themed avatar

These characters react emotionally and visually to user interaction.

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Hardware and AI Capabilities

Project Ava includes:

• Dual far-field microphone array
• HD camera with ambient light sensor
• Down-firing speakers
• Customisable showcase LEDs
• Full RGB lighting
• USB-C port for power and data

The AI engine runs on xAI’s Grok, enabling Ava to perform most advanced chatbot functions.

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Use Cases and Productivity Features

Razer lists several real-world applications:

• Proactive calendar management
• Wardrobe and outfit suggestions
• Meal planning assistance
• Habit and mood tracking
• Personalised motivation and wellness reminders

However, gaming remains the device’s primary focus.

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Built for Windows and Gamers

Designed specifically for Windows PCs, Project Ava connects through a USB-C cable.
This direct link allows the AI to analyse on-screen content with minimal latency. It enables real-time assistance for gameplay, problem-solving, and productivity.

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Availability and Pricing

• Reservation now open with $20 deposit (approx. Rs. 1,800)
• Shipping begins in second half of 2026
• Final pricing and subscription details not yet announced

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Why Project Ava Matters

With Project Ava, Razer is not just launching a gadget. It is introducing a new category of AI companionship. This category blends emotional interaction, gaming intelligence, and physical presence.
If executed well, this could reshape how users interact with artificial intelligence at their desks.